Sue Schwartz is founding partner in the Robertson Schwartz Agency, a hybrid marketing and branding company. RSA combines the power of celebrity, strong public relations, the stealth marketing of the internet with the massive exposure created through traditional media, live home-shopping, direct to consumer, and brick and mortar retail. Prior to founding RSA, Sue spent her career with Fortune 500 companies, where she held Senior and Executive Vice President positions including Sr. and Exec. VP positions at Revlon, Almay Cosmetics, and HSN.
Sue was the Executive Vice President of the Home Shopping Network and took their internet division from less than $20 million dollars in sales to over $200 million in one year.
Prior to joining HSN, Sue held the positions of Senior Vice President of Revlon, responsible for sales of all mass cosmetic, fragrance, and health and beauty brands and Vice President of Almay Cosmetics, where she was a force behind the meteoric growth from $13 million in sales to more than $100 million over a three-year period.
Sue also held the positions of President of e4L Beauty and Executive Vice President of Global Marketing and Product Development for Quantum Television and e4L, INC., the world's largest publicly held direct to consumer global company.
Because of her wealth of expertise and creativity in developing products and marketing initiatives from concept through completion, Response Magazine named Sue one of the 25 Most Innovative People in America.
Sue is proud to be a founder of Stand Up to Cancer, which has raised over $100 million for research in its first year of existence. She spearheads the marketing, branding, and promotional initiatives for Stand Up To Cancer, as well as being a fundraiser and executive leader of the organization. She co-produced Stand Up To Cancer's history-making televised event, an unprecedented collaboration uniting the major television networks, entertainment industry executives, celebrities, and prominent leaders in cancer research and patient advocacy. ABC, CBS, and NBC donated one hour of simultaneous commercial-free primetime on September 5th, 2008 for a nationally televised fundraising event featuring live performances by legendary recording artists and stars from film and television. Within 9 months of the televised event, SU2C granted $73.5mm to Dream Teams of scientists from institutions all over the world working on translational research for all types of cancer.
Additionally, $10mm in Innovative Grants was awarded to promising young scientists who rarely get funded in translational research. SU2C gives more money to fewer scientists and demands clinical trials within two years, mandating that results go from the “bench” to the patient within three years. The next Stand Up to Cancer multi-network televised event will air on September 10, 2010 in 200 countries.
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