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With over 25 years of experience in marketing, sales, advertising, producing and public relations, Rusty Robertson has focused her talents to generate more than $500 million for her clients and their companies.

Advertising Age Magazine has honored Robertson as one of the Top 100 Marketers. Success Magazine has chosen Robertson as one of the most successful entrepreneurial women in the United States. Success Magazine’s year-end issue has featured Robertson and her first company, RPR & Associates as one of America’s Super 8 Companies.

Robertson has served as the Marketing and Communication Chairperson for the multi- billion dollar Electronic Retailing Association. Her experience in all aspects of this Industry from Production to Product Development coupled with her reputation and connections made her the perfect person for the job and was responsible for many innovations.

Robertson, in her first year in business, began her first company, RPR and Associates in 1988, with clients such as:

Margaret Thatcher, while launching Mrs. Thatcher’s Educational Foundation. Dr. Ken Cooper’s Aerobic Center in Dallas promoting his senior fitness advisor and physician, Dr. Arno Jensen. Susan Powter and creating her Stop The Insanity campaign; which generated more than $50 million in sales in only 30 weeks on the air, over $250MM in 3 years and won the first NIMA 1993 Infomercial of the Year and numerous production awards. Rusty’s direct response campaigns were the some of the most successful direct to consumer campaigns in history which helped trail blaze the Industry into new channels of distribution.

This brought Rusty’s career into television producing, with the Susan Powter Show, the highest syndicated daytime show in its time, the Home Show on ABC and many others which parlayed into her literary career, representing authors from Susan Powter’s first four books , to Richard Preston and Deborah Rosado Shaw, which was the first Hispanic business book ever published.

Rusty has always been integral in building major philanthropies such as the Susan G. Komen Breast Cancer Foundation - original visionary with Nancy Brinker. Rusty was instrumental in the development of the Race for the Cure, the Margaret Thatcher Foundation, to her latest, co-founding Stand Up To Cancer, with Executive producer Laura Ziskin, Sherry Lansing, Katie Couric, Lisa Paulsen CEO of the Entertainment Industry, and others. Stand Up To Cancer is a movement to accelerate groundbreaking cancer research that will get new therapies to patients quickly and save lives. She co-produced Stand Up To Cancer's two history-making televised events which were an unprecedented collaboration uniting the major television networks, entertainment industry executives, journalists, sports, celebrities, and prominent leaders in cancer research and patient advocacy which has raised over $ 200 million for translational cancer research. Rusty, along with her colleagues at RSA, spearhead the marketing, branding, and promotional initiatives for Stand Up To Cancer, as well as being a fundraiser and executive leader of the organization.