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RSA Philosophy

RSA’s philosophy is simple: You are only as good as the people who surround you. We find that to be true with clients and partners as well. So inside and out, you are getting the best of everything you need from a place that you trust.

RSA believes that the best strategy has no value until it is successfully implemented and embraced by your audience. While others promise creative services, RSA delivers creative actions.

CREATIVE SOLUTIONS. INSPIRED EXECUTION.

About Us

RSA is a boutique partnership marketing agency that connects brands with their consumers in a meaningful way to drive results.

RSA identifies the missing magic from a marketing plan, and develops the right strategies for you to meet your business goals.

RSA fosters and nurtures relationships with a client's most influential audience that triggers consumers talking to each other, spreading the word and taking action.

 

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Services
Marketing

At RSA, we believe that a good strategy is the key to a successful marketing campaign. Without that, it’s all just smoke and mirrors. We tap into the insights of your target consumer and help create campaigns that will resonate with them, and not just the marketing folks in the room.

We pull the best and the brightest from all different industries to complete our team – this enables us to deliver you the best possible work that will drive growth and deliver results.

 

Alliances

Collabortion is the underlying theme in all that we do at RSA. Whether it is collaborating with your partners and clients, or building consensus internally, we think it is the only way to get the job done. With that in mind, we also get our partners in on the game by creating programs where they can align with one another to create great things.

Click here to see what we recently did with Major League Baseball, MasterCard and Stand Up to Cancer.




 

Merchandising

RSA works with clients to effectively visualize their brand and design intent from brainstorming concepts to final product execution. Our high profile clients demand quality, consistency and a seamless vision of products, packaging and retail branding globally which RSA uniquely delivers.

Relationships with innovative manufacturers assures cutting edge, trend right representation of your brand.

 

PR

RSA offers public relations campaigns that are unsurpassed in creativity and messaging. Our P.R. efforts have translated in to multi-million dollar campaigns in earned media for our clients and partners. With 25+ years of public relations experience, RSA brings a unique approach to your campaigns through partnerships, digital platforms, celebrity endorsements, media stunts and grassroots efforts.

When implementing campaigns for our partners, our goal at RSA is to connect you with your audience through innovative strategies and creative thinking that delivers results.

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Team                            
Speaker 1 Full Bio

Sue Schwartz

Partner​

Speaker 6 Full Bio

Emily West

VP, Business Development​

Speaker 5 Full Bio

Julia Stein

Consumer Products/Licensing

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Speaker 6 Full Bio

Mary Pomerantz

Global Marketing Manager​

Speaker 2 Full Bio

Rusty Robertson

Partner​

Speaker 4 Full Bio

Angee Jenkins

VP, Marketing and Communications

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Speaker 3 Full Bio

Jessica Dean

Project Coordinator

 

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Speaker 5 Full Bio

Karl Schmid

Executive Assistant

 

 

 

 

 

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CASE STUDIES

 

Eat, Drink and Be Generous

RSA helped create and execute a custom cause marketing campaign for MasterCard, entitled "Eat, Drink and Be Generous" that raised over $4 million for Stand Up To Cancer. During a two month campaign, America was encouraged to use their MasterCard while dining out. The campaign was launched by a nationally aired television spot featuring Terrence Howard at MLB's 2011 All-Star Game. Throughout the campaign, customers were reminded of the important cause by SU2C celebrity ambassadors George Lopez, Paolo Costanzo, Cat Cora and Reese Witherspoon, as well as through a nationally aired commercial featuring Ray Romano which scored in top 10 ads for third quarter of 2011.

This multi-faceted campaign also had a robust digital component that resulted in a 97% increase in MasterCard's "likes" on facebook, as well as an additional donation of $125,000.

 

Welcome Bank Veterans

RSA played a crucial role in developing the marketing, PR strategy and implementation of the charitable program, Welcome Back Veterans (WBV), a charity of Major League Baseball (MLB). RSA connected the MLB Welcome Back Veterans initiative with key partners in the entertainment industry to build a robust multi-faceted campaign. The results of RSA's efforts in collaboration with the Entertainment Industry Foundation include: 3 national broadcast PSAs featuring First Lady of the United States, Mrs. Michelle Obama and Dr. Jill Biden, Matthew McConaughey, LL Cool J and Christopher O'Donnell; integrated content and PSA placement in prime time television shows Mercy, NCIS Los Angeles, and Hank; online charity auction of Tom Hanks' Prius; and a launch event in New York City with Mayor, Michael Bloomberg, and 15 other "Cities of Service" mayors.

 

Lisa Frank

Lisa Frank, an industry leader in the area of stickers, stationery and school products for children and preteens, hired RSA to reinvigorate their 25 year old brand. RSA developed an “intrepreneurial” marketing department within the company by setting up the systems, as well as hiring and training key individuals. Through its numerous resources and connections in the industry, RSA turned Lisa Frank into a hot entertainment property through celebrity, TV and movie tie-ins, generating almost $2MM in media exposure and value. In addition, RSA developed new non-cannibalistic revenue channels generating $29.8 mm in incremental revenues and created programs specially for the Lisa Frank zealots and increase fan club base by 60%.

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Testimonials

 


RSA continuously pushes the envelope to find new pathways and make things that seemed impossible -- possible.

Jacqueline Parkes - CMO, Major League Baseball








2 years ago we came to RSA with an idea to activate a SU2C radio program. 2 years later we couldn't have imagined what this program has become thanks to RSA and the amazing staff for helping CBS RADIO bring the idea to life.

Chad Fitzsimmons, Marketing Director






The team at the Robertson Schwartz Agency, under the leadership of Rusty and Sue, knows that when you push the envelope, it results in great things – even when there are challenges along the way. I really believe in RSA and feel confident they will always steer us in the right direction. We’ve had a tremendously successful experience with RSA on cause marketing when supporting our Stand Up to Cancer campaign.
Alfredo Gangotena, CMO, MasterCard Worldwide


I have worked with many people and companies over the years and the quality of execution that RSA consistently delivers continually exceeds my expectations.

Sherry Lansing Paramount Pictures, Former President


In my experience with RSA there has never been a time they say it can't be done. Whatever the challenge they have attacked it with perseverance, intelligence and a positive attitude.

Steven L. Lubin, Walgreens, Director VP, GMM


Rusty and Sue are the dynamic duo. Their energy and "can do" attitude is infectious. We are indebted to them for the projects we have worked on together.

Laura Ziskin, Executive Producer, Sony Pictures

 



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